Involving the Next Generation

For professional advisors, client retention is most vulnerable during generational transitions. Nationally, fewer than 20% of heirs continue working with their parents’ advisor after inheriting assets. Philanthropy offers one of the most natural and meaningful entry points. Conversations about giving invite discussions about values, legacy, and shared purpose, while strengthening the advisor’s role as a trusted guide. 

The Foundation recently worked with a long-time donor to establish a Donor Advised Fund. The donor invited her three grandchildren to join her as fund advisors. She plans to convene them to explore community needs and jointly recommend how the Fund’s annual distribution will be used. Her goal is to encourage early philanthropic engagement while creating a shared family experience rooted in community impact. 

By integrating philanthropy into multigenerational planning, you can deepen family relationships, reinforce shared values, and strengthen the likelihood that those relationships endure for years to come. The Foundation supports this work by offering flexible charitable vehicles and guidance through nonprofit research, educational conversations, and tax-efficient giving strategies.